The trick was deeplinking to hits.php via an iframe.
This code sends anyone who deeplinks to hits.php off to Walt Disney instead:
Code:
# Prevent hotlinking to hits.php
RewriteCond %{HTTP_REFERER} !^http://(www\.)?tech-faq.com(/)?.*$ [NC]
RewriteRule .*\hits.php$ http://www.disney.com [R,NC]